The following text messaging use cases are not allowed In the US and Canada:

  • High-Risk Financial Services

  • Third-party lead generation services (Companies that buy, sell, or share customer information)

  • Debt collection or Forgiveness

  • "Get rich quick" Schemes

  • Illegal Substances (This includes CBD and Cannabis products in the US due to the fact that Cannabis is not federally legal, and CBD is not legal in some states)

  • Gambling

  • "S.H.A.F.T." use cases (Sex, Hate, Alchohol, Firearms and Tobacco)

In order to enforce these rules, SMS providers require a campaign registry listing the use case for your business text messages. For those who do not register, message deliverability will be heavily and aggressively penalized, in many cases bringing deliverability to 10%-0%.

If you are unsure if you fall into one of the Forbidden Messaging categories, please reach out to our support team for assistance.

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