The following text messaging use cases are not allowed In the US and Canada:
High-Risk Financial Services
Third-party lead generation services (Companies that buy, sell, or share customer information)
Debt collection or Forgiveness
"Get rich quick" Schemes
Illegal Substances (This includes CBD and Cannabis products in the US due to the fact that Cannabis is not federally legal, and CBD is not legal in some states)
Gambling
"S.H.A.F.T." use cases (Sex, Hate, Alchohol, Firearms and Tobacco)
In order to enforce these rules, SMS providers require a campaign registry listing the use case for your business text messages. For those who do not register, message deliverability will be heavily and aggressively penalized, in many cases bringing deliverability to 10%-0%.
Some guidelines that are essential to avoid being flagged as spam. To maintain a positive reputation and ensure your messages reach their intended recipients, it's crucial to steer clear of certain words and phrases. Avoid using overly promotional language, such as "buy now," "cash prize," or "free money."
Also, be cautious about employing excessive capitalization and too many exclamation points, as this can trigger spam filters. It's advisable to avoid abbreviations and slang that might be associated with scams or phishing attempts.
By crafting concise and clear messages that respect these guidelines, businesses can effectively engage with their audience while staying compliant with 10DLC regulations.
Here are some additional words that can hurt your messaging and possibly trigger spam filters. It's important to understand these words alone won't trigger spam filters in all cases but how you structure the remaining portion of your message as well.
Free
Cash
Prize
Win
Congratulations
Buy now
Discount
Limited time offer
Act now
Call now
Double your
Guaranteed
Make money fast
Save up to
100% free
No hidden
Risk-free
This won't believe
Urgent
Remember, messaging should be an realistic and genuine as you can possibly make it. Using messaging as a genuine form of connection will not only avoid spam filters but give you the best overall results.
If you are unsure if you fall into one of the Forbidden Messaging categories or need assistance with understanding spam filtering, please reach out to our support team for assistance.